Torrington Wuxi Bearings: From a State-owned Enterprise to a Sino-American Joint Venture Case Solution
A producer of ball and roller bearings in China; the company is joint venture between a Chinese and an American company. This case looks the case in light Jesse Chen’s entry in to Torrington Wuxi Bearings. (TWB) as a new general manager and how she had recorded three straight years of losses. Together with his new management team, Jesse undertook a series of measures targeted at transforming TWB from a state-owned enterprise (SOE) to a market-driven sales organization. This case allows for a discussion of problems related to a revolutionary organizational change in a former SOE in the strategic considerations and China in entering the Chinese marketplace.
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: January 01, 2000