Wang Xing, founder Hainei.com, one of the fastest growing social networking service (SNS) provider in China, is preparing to raise money from venture capitalists. Since the end of 2003, Wang created several Internet startups in China. Xiaonei.com, which he founded in December 2005, it was most pronounced in China and around the world for the similarity in the website design and marketing strategies for those of Facebook. SNS in the market landscape in China has changed dramatically since the last Wang founded Xiaonei.com with national and local competitors flock to the market. With all his experience and expertise in the market SNS, Wang had to convince potential investors that his new venture would justify sustainable and profitable revenue growth.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Joseph B. Lassiter, Michael Chi-ta Chen, Keith Chi-ho Wong Source: Harvard Business School 16 pages. Publication Date: June 25, 2008. Prod. #: 808164-PDF-ENG
Related Case Solutions & Analyses:
Big to Small: The Two Lives of Barry Nalls
Gillette Personal Care Division: Marketing Planning and Control
Dansk Designs Ltd.
Forever: De Beers and U.S. Antitrust Law
MARKETING STRATEGIES
Starbucks in Florida
What’s Next for the Chinese Economy?
Mama’s and Papa’s Brand
Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris
Eastern Condiments Private Limited (C)
