Underwriters Laboratories: Bringing Confidence to the Brazilian Water Market Case Solution
Brazil has the biggest fresh water resources on earth, but the municipal water market faces customers, both people and corporations, who don't trust the quality of their water. Without a manner of assessing the quality of the water, consumer consumption remains ideal.
A multinational involved in quality control and certification, Underwriters Laboratories (UL) could act as a trustworthy third party and introduce self-assurance in the marketplace. How should it approach this quite doubtful although possibly enormous marketplace in this important economy that is developing?
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: November 09, 2003
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