Launching the Shuttle by United Case Solution
This note outlines United's plan to establish a low cost "airline-within-an-airline" to compete head to head with Southwest Airlines in the West Coast hallway. Labour and details United's worker buy out 's co-operation with the launch of the space shuttle.
It challenges readers to comprehend the possible placement and efficiency edges of the airline-within-an-airline model and the sense, or lack thereof, of head to head rivalry.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 01, 2004
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