LEGO Group: Building Strategy Harvard Case Solution & Analysis

LEGO Group: Building Strategy Case Solution

3 ISSUES AND CONCERNS

Lego is currently facing a number of threats and challenges that are caused due to the increasing competition in the industry. The toy industry is highly saturated and it contains a number of capable competitors who have the resources and capabilities of trailblazing the company by performing efficient operations and business activities. Challenges for the company are intensifying rapidly and they are facing varying threats in their areas of operations. In some areas, the company is facing complexities in maintaining their sales volume as they are experiencing a decline in them and on general terms, the trends have changed and now children are more inclined towards toys that are more advanced with an integrated sense of technology or even means of enjoyment that are not related to the traditional toy product offering of the company such as social media or video games etc.
It is of importance for the company to evaluate and identify the areas and avenues that it can leverage into. Identification of a geographical location that suits and supports the offerings of the company is critical and needs to be strategically analyzed by the company. Selection of an area for expansion is critical for the company, so are the strategies which the company formulates for sustaining and enhancing their growth and productivity.

4 INTRODUCTION

The presented report has been formed with the help of provided financial and market results for the company. With the help of provided information regarding the company and its operations, it is convenient for evaluating the future possible moves of the company and what actions of the company might support their organization towards growth of their business and enhancement in their performance.
Analysis of the company is conducted with the help of various internal and external frameworks. External environment and surrounding of the company have been analyzed with the help of using PESTEL and the famous and ever useable framework provided by James Porter named after him as, Porter’s five forces model. These forces have adequately helped in analyzing the competitive environment which has surrounded the company while operating in the global industry of toys. In addition the threats and opportunities available to the company have also been looked into.
The performance and standings of the company with respect to their internal capacity have been analyzed with the help of using the frameworkVRINE. On the other hand, strengths and weaknesses owned by the company have also been analyzed for effectively getting the insights of the capabilities and abilities of the company.
With the help of generated insights and performance evaluation of the company, a set of alternatives have been generated as well to ensure the selection of the best possible recommended course to ensure the success and growth of the company. In the end an implementation plan has been formed which can adequately support and carry out the recommended strategy across the organization for neutralizing the negativity and challenges being face by the company while operating in the industry.

5 ANALYSIS

5.1 EXTERNAL ANALYSIS

5.1.1 Porter’s Five Forces

Lego is in an attractive industry due to the fact that they have been in the industry for a long time and with the accumulated knowledge through the years, they have the first mover advantage against new entrants. Their brand name is well known for the company’s focus on quality and safety of toys for children, competitors are not able to compete easily in the same market. Their source of ingredient plastic is easily available in the market and competition in the manufacturing of plastic is high, therefore Lego do not have to worry about the cost of material and they can seek for alternative easily...............

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