Avon Products China (A) Harvard Case Solution & Analysis

Avon Products China (A) Case Solution

The central government of China prohibited all kinds of direct selling in China in April 1998, executives at Avon China must determine the best way to react. The first direct sales business to enter China to outsiders after its launch, Avon triggered widespread interest among the Chinese in direct selling.

avon products case solution

avon products case solution

Nevertheless, the government cracks down on local mistreatment of direct selling by ban all forms of the practice, as Avon is about to complete a new $40 million plant in Guangzhou. Avon must determine whether to abandon its conventional business model in the face of these developments.

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: December 22, 1999 PRODUCT #: 300053-HCB-ENG

 

 

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