Senior director of business chief (CEO) Jadelink International Limited aims to create modern jewelery brand presents a new perception in jade. The Director-General has achieved early success rapidly growing sales and attract Jadelink products in Shanghai, China's most fashionable city. But the company wants to expand its business in the Asian and international markets for luxury goods. This requires intensive capital to continue to increase the scope of the company. This case is considering venturing new business in the Chinese market, the management of business growth and the acquisition of venture capital. It also allows the discussion of the factors leading to successful entrepreneurship and dealing with business is highly associated with the industry tradition, people connections, and product design and innovation. "Hide
by Kevin Au, Barbara Lee Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: July 17, 2008. Prod. #: 908M52-PDF-ENG
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