Tonernow.com: A Dotcom Goes Global Case Solution
The euphoria created by the dotcom boom took hold of the American market during 2000 while venture capital was simple to get. Two young founders of a brick-and-mortar business lately turned dotcom received communications from all around the globe soliciting their involvement in partnerships, licensing agreements, and other similar relationships.
The associates analyze whether to move from their standing as a little player that is national to a worldwide one. The toner materials business is an extremely fragmented section within the office supplies sector. Customers are not insensitive to convenience and cost, and high quality service with fast product delivery is the best technique for success.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: December 18, 2000 PRODUCT #: BAB051-PDF-ENG
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