Spir-it, Inc. (A): Building the Business Case Solution
He held several patents for rubber products and procedures, and he'd filed patents in the region of thermoplastics, where new compounds were only being developed. Sindler attempted to catch the olive while appreciating his martini. It was afterward that he hit on the notion of a harpoon-like barbed spear to make the retrieval simpler.
With this eureka creation of the swizzle stick, Sindler took the first steps toward creating a business that would grow to sales of $12 million and employment of 200 by the turn of the century. This case details many of the twists and turns that his successors and Sindler faced, including launch of procedures and new products, entry into new markets, acquisitions, and managerial series. Presents a history of a business, revealing much of the sophistication that its general managers faced.
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
PUBLICATION DATE: June 12, 2001 PRODUCT #: 601081-PDF-ENG