DANGOTE GROUP LLC Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

DANGOTE GROUP LLC Case Solution

Marketing Mix Analysis

Product Strategy:

The company has efficiently been able to cater the best products of the market. The company offers a number of products to the market and the products of the company are efficient enough to successfully meet the expectation of the consumers of their brands. Products being produced by the company are efficiently taken care of. The company utilizes heavy technological advancements to enhance the quality of their products and offerings to the market (Group, n.d). The products of the company are genetically modified and they are capable of growing even in the roughest of terrains and harsh weather of the territory in which they operate their business activities.

The company uses well established process for acquiring the desired level of products. The production techniques being used by the company are of high standards, and are not inferior with any aspect to the global business world. Not only in the production process of the company but they also equipped themselves with the best of the technology for the packaging of their products. This directly increases and enhances the levels and standards of their products with respect to quality.

BRAND EQUITY:

The company has been operating in the industry through its strategically driven activities and business models. The company has been able to create a good name for itself in the market through their efficient operations. The buyers of the company are satisfied with the products of the company (times, 2015). The company is currently operating in the market with a credible name and they enjoy a high level of brand recognition amongst the customers of the market.

In order to increase the brand equity of the company itcan adequately take steps through which it would be able to increase the level of knowledge of buyers regarding the high quality of their produced products. This will not only increase the frequency of supplies of the company, but it will adequately and positively affect their revenues.

PRODUCT POSITIONING:

Dangote Group’s organizational goal is to provide the people of the region with the most basic needs at their convenience and as per their buying abilities. It has positioned itself in the minds of the consumers as an organization that produces high quality, durable, and sustainable products. The group offers a wide list of brands to be precise it offers around 17 different brands that belong to different categories of products and the company is able to efficiently position each of its brands with respect to the product and its offering (Dangote, n.d).

PRICING STRATEGY:

The goal of the company is to provide high quality products to the customers and with the most feasible process and prices. The company pays special attention over maintaining the lowest prices for its products through which it is able to cater its products to the market at the most feasible prices not only for the company but for the consumers as well.
Dangote makes sure that it does not overlook or ignore any loopholes in its process which can negatively affect the prices of their products. Efficient elimination of loopholes and shortcomings in its numerous productions and supply chain process allow its to successfully maintain lower prices for its product to be supplied in the market.
The pricing strategy of the company heavily depends upon the consumer demands. The organization’s primary objective is to provide the consumer with feasible prices and play an active role in the community by creating jobs. The effective pricing strategy of the company allows it to significantly compete with its competitors in the market................

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