Optix Corporation Case Solution

In this disguised situation, recently appointed Vice President for Corporate Communication, Andrea Tilman, must select among different strategies to align corporate philanthropy plans with long-term corporate philosophy and business strategy at the U.S. subsidiary company of a Japanese multinational corporation. The directing corporate doctrine is the principle of kyosei, or "living and working collectively for the common good." Tilman must consider variables like the business as a whole, clear-cut measurement of results, budget and how and to whom she should convey the new software once it was executed in choosing the strategy.This case exemplifies the crucial strategic role of philanthropy and corporate communication in enacting social responsibility. The issue results in lively discussions about the value of corporate philanthropy and whether it's in the investors' financial interest.

This is just an excerpt. This case is bbout STRATEGY & EXECUTION

PUBLICATION DATE: December 28, 2001 PRODUCT #: UV1511-HCB-ENG