Chief Executive Officer (CEO) Fortune Motors, the largest dealer of Mitsubishi in Taiwan, we must consider his vision for the company's survival. Fortune Motors sales in 2003 fell below 50,000 units for the first time in 10 years, and its market share declined over the years. CEO was a plan to get into the business of financing used car purchase. He believes that the "balanced scorecard" would be a useful tool to help implement those changes. The first step was to build a corporate scorecard. "Hide
by David J. Sharpe, Anne Wu Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: August 20, 2008. Prod. #: 908M60-PDF-ENG
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