Leitax (A), Portuguese Version Case Solution
Leitax is a new digicam manufacturer that sells its cameras mainly through retailers; recently he experienced poor matching of inventory availability with demand for existing and new products in 2002.
This note illustrates the implementation and details of a consensus forecasting strategy, a crucial part of a demand and supply planning redesign that was introduced to address the difficulty. The forecasting approach is a cross-functional one requiring operations, the sales, and financing functions. Describes the effects of the intro, including preparation challenges the business continued to face.
PUBLICATION DATE: August 03, 2005 PRODUCT #: 607P05-HCB-POR
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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