The leader in the global food industry was Mexican Grupo Bimbo, whichoperatedin 16 states in the early 1990s. This civil society organization thought to lead to children's intellectual and psychological growth through informative and interactive games and experiments.
Soon after its inception, the museum entered into a collaborative arrangement with Bimbo, and the firm agreed to sponsor several displays on museum premises in exchange for brand exposure. Both parties developed new tasks including the Public School Sponsoring Plan, which covered the expenses for low income children's visits to Papalote Children's Museum. Through sponsorships, the firm led to several museum plans, like the "Mobile Papalote"--a traveling version of the museum touring other areas in the state.
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