This note emphasizes on the growth of an ecological brand in the big Swedish supermarket chain.
The experience of änglamark has been unique and successful, however there was cut throat price competition, strategic alliances among Scandinavian cooperatives and change in consumer preferences are endangering the future of the brand.
PUBLICATION DATE: January 02, 2006 PRODUCT #: INS434-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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