The iPod has been significantly beneficial for the company, Apple. Nevertheless, its PC and server business continue to hold small market share relative to the global computer over recent years.
Will the iPod lure the new users to Mac? Will Apple have the ability to make another cutting edge apparatus instantly?
PUBLICATION DATE: April 12, 2006 PRODUCT #: 706496-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION