The case starts with XGEN technology, software-led IT solutions, in a situation of having to deal with issues of linear growth, like most modern companies ITES. Traditional linear XGEN in'' business model now Partha Sen, CEO, is looking for new revenue opportunities. The company employs touched a whopping 40,000 and managing such a large setup becomes a serious problem. In addition, the new war for talent search and preserving the quality of talent was another problem. Export-oriented software services company, XGEN received significant revenues in dollars and rupee appreciation by almost 15% in combination with an increase in salary affect its profits in the current fiscal. All these factors, as well as the fact that XGEN was one of the listed companies, putting enormous pressure on Partha take an innovative business model in order to prevent pressure on the bottom line, ensuring the sustainability of the business in the long term. Most Indian ITES companies have been impressive growth acceleration, but there are concerns about the future, especially in view and the difficulties that awaited in manpower intensive business models are inextricably had to contend with the ever-increasing costs, and increasing complexity in the management of their operations is enormous. The focus of the case, then moves to various strategies that software companies have been taken in order to achieve greater nonlinearity in their business. In particular, in the case focuses on Zyme Solutions, Inc, a fully outsourced data placement services for high-tech vertical market, which built nonlinear business from scratch, without the legacy of linear models of business to deal with. The second half of the story details how Zyme Solutions went about building an innovative non-linear business model for the business. "Hide
on DVR Seshadri Source: Indian Institute of Management, Bangalore 17 pages. Publication Date: 01 Oct 2008. Prod. #: IMB351-PDF-ENG
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