Blue Ocean Strategy is a series of self-probing questions that offer executive participants a practical tool for the assessment of institutional barriers that exist in their organization and the effectiveness of past and future strategies for overcoming them. Diagnosis is divided into four main sections, institutional barriers (cognitive, resources, motivation, political) and one for a fair trial. "Hide
by W. Chan Kim, Renee Mauborgne Source: Insead 14 pages. Publication Date: 01 Oct 2008. Prod. #: BOS003-PDF-ENG
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