This case is described Molson experiment with social media to create brand awareness. It illustrates the issues associated with social media marketing. Molson faced with the problem of how fast social media content can be spread to different constituencies. There is a real danger of the situation get out of control if Molson did not respond quickly. Case encourages readers to think whether the actions Molson was the only option available, and to consider what his next steps might be. "Hide
by Deborah Compeau, Israr Qureshi Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: 02 Oct 2008. Prod. # 908A14-PDF-ENG
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