Founded in 2006, Pacific Drilling was a fast-growing offshore drilling company. From the start, the chief executive officer of the company was decided to create a unique drilling business by focusing solely on ultra-deepwater drilling and technological innovation. At the end of 2014, the firm had US$1 billion in annual sales and had more than 1,600 employees. On the other hand, the company also faced several challenges, such as being overly reliant on one essential customer (Chevron) and the high costs of distinction.
With petroleum prices plummeting, the company was struggling to acquire new customers.
PUBLICATION DATE: April 08, 2016 PRODUCT #: W16201-PDF-ENG
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