iFLYTEK: Leading Chinese Speech Technology Harvard Case Solution & Analysis

By 2014, iFLYTEK owned 70 per cent of its domestic market; nonetheless, the increase of the company's had become stagnant.

As competitive pressures were increasing, iFLYTEK's chief executive officer needed to ascertain whether the company should continue to pursue its present business-to-business strategy or instead, adopt new opportunities in the business to consumer marketplace. School of Management has association with both Zhiying Liu and Jingui Xie)

PUBLICATION DATE: April 14, 2016 PRODUCT #: W16217-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

Related Case Solutions & Analyses:

GEs Imagination Breakthroughs: The Evo Project Ganesh Natarajan: Leading Innovation and Organizational Change at Zensar (B) Flipping Orthodoxies: Overcoming Insidious Obstacles to Innovation Being a Mad Man – Without Losing the Plot: Advertising Guidelines for the Ages Sharks in the Water: Battling an Activist Investor for Corporate Control (B) Institutions Politics and Non-Market Strategy Alibaba.com Home Equity Protection Manchester Craftsmens Guild and Bidwell Training Center: Governing Social Entrepreneurship MilkMade Ice Cream: Running a Successful Crowdfunding Campaign