In 2015, Didi and Kuaidi, the two top players in China's Internet-based ride-hailing business, merged to form Didi Kuaidi. The combined business represented one of the world's biggest Internet- and smartphone-based transportation service companies, which is valued at about $6 billion. Meanwhile, the consilated firm is in pursuance of global growth.
For instance, it invested in and partnered with Lyft, Uber's important challenger in the United States. On the other hand, the policy and company environment of the Internet transport service marketplace was always evolving. The merged Didi Kuaidi needed to carefully create a portfolio of strategies to compete in both local and global markets.
PUBLICATION DATE: April 12, 2016 PRODUCT #: W16197-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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