General management integrates all functional areas of the business in order to make decisions that are consistent and beneficial to the whole company. This note begins with the strategy model, which gives an overview of key elements of the general manager should consider when making strategic decisions. Each area is then discussed strategy. Kinds of strategic choices are then presented, followed by a section on evaluation. The note concludes the review of the strategic decision-making.
This is part of a set of cases Ivey and technical notes written for the introductory-level courses. "Hide
by Mary M. Crossan 23 pages. Publication Date: October 21, 2008. Prod. #: 908M71-PDF-ENG
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