The case spots light onhow Compte Nickel located a blue ocean in the busy French retail banking sector by developing a strategy to attract them and identifying noncustomers.
Conventional banks focused on developing financial technology to make their offerings more appealing, whereas Compte Nickel created a blue ocean by identifying and attracting more customers whichother banks ignored such as individuals with low budget.
PUBLICATION DATE: July 22, 2016 PRODUCT #: IN1242-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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