With ChotuKool, an advanced cooler, Gopalan Sunder raman, the Executive Vice President at Godrej & Boyce Manufacturing and his team had the authority to address the needs of the consumers who were mostly from low-class areas in India. This case identifies the challenege and the approached which is used in market research to identify the demand and to find a solution.
In order to ensure ChotuKool's go to-market strategy is a success, G&B must get the the finance right. The model and distribution Case B clarifies how G&B partnered with micro-finance institutions and authorization initiatives targeting local women address that are to the finance and distribution model challenges. In addition, it describes the non-financial impact that ChotuKool had on local entrepreneurs and consumers, as well as hinting at future paths for growth.
PUBLICATION DATE: July 22, 2016 PRODUCT #: IN1237-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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