In July 2008, co-founders of TripIt, free online travel organizer that orders aggregated tourists from many popular travel website, recently secured $ 5.1 million in new funding. While the co-founders believe that their companies are offering travelers a unique service, they felt growing pressure from investors to show that the company can grow revenues and achieve profitability. To be profitable, TripIt is necessary not only to increase its user base, but also to generate more travel routes, which is crucial for advertising revenues travel suppliers and intermediaries. The online travel industry has been hyper-active in the industry and the time was TripIt is breaking new ground, the threat was very real competitors. "Hide
by Lynda M. Applegate, Gabriele Piccoli, Catherine Brohman Source: Harvard Business School 24 pages. Publication Date: 22 October 2008. Prod. #: 809059-PDF-ENG
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