Virgin Group (Virgin) is trying to place itself within the Canadian banking industry for several years as a fresh prospective investment opportunity. Not unlike the Canadian mobile phone business (which they entered in 2005), the banking industry is seen as a prime goal.
Customers have become trapped by poor customer service, high fees, and small merchandise option and Virgin can shake up things. The choice being contemplated is whether Virgin Money should enter the Canadian banking industry.
Publication Date: 09/24/2009
This is just an excerpt. This case is about Finance
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