In September 2007, the thoughts of meeting with the vice president of advertising at London Life Insurance Company's (London Life) Freedom Funds preoccupied by thoughts of his approaching meeting with London Life's vice president of Advertising, Individual Retirement, and Investment Services. The vice president was concerned with the preceding improvement in the Canadian dollar against the U.S. dollar in summer. Since March 2007, the Canadian dollar witnessed a rate of appreciation of more than 10 per cent over its U.S. counterpart with the effect of eroding productions on London Life's U.S. funds.
The marketing manager had been requested to analyze the motorists behind the sudden change in cash and whether it was a sustainable inclination; if so, he was to suggest the measures, which would protect London Life’s investment returns from its U.S. funds. The knowledge that his guidance was needed to include and honor the investment doctrines of London Life, and thus, be easily understood by its nearly 3,000 financial advisors and their customers, and comprehend the complexities surrounding the execution of cash- hedging strategies complicated the investigation.
Publication Date: 10/30/2009
This is just an excerpt. This case is about Finance
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