In early 2005, Jean-Claude Biver, the new CEO of Hublot, a leading Swiss watch manufacturer, had to come up with a new strategy to eliminate financial losses of the company and enhance the reduction of the brand. With a turnover of about $ 26 million, Hublot has lost $ 2.6 million in the past 12 months, as some competitors quickly imitate some of the unique features of the brand in their products. "Hide
by Dominique Turpin Source: IMD 12 pages. Publication Date: November 3, 2008. Prod. #: IMD711-PDF-ENG
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