Hector Beverages reinvented the ethnic beverages classification in the Indian marketplace with its beverage brand Paper Boat. The brand had been successful since its start in 2013, posting triple-digit increase in 2015. By the end of December 2015, Hector Beverages' future appeared to be greatly reliant upon Paper Boat. With Paper Boat making up 90 per cent of the company's overall revenues, 2016 would be a crucial year for Hector Beverages.
Should the business add more variety to its line of products, or should it focus on a few best-selling variants? Is Hector Beverages enabled sufficiently in order for it to maintain its presence and hold on the Indian market of ethnic drinks? Saju B. has an association with VIT University. Hari Krishnan K. is affiliated with VIT University. Joseph Jeya Anand S. is affiliated with VIT University.
PUBLICATION DATE: June 13, 2016 PRODUCT #: W16360-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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