After having hands on the PDF in English version of this case, the students will have the chance of purchasing an audio version as well. TerraCog, a successful privately held high tech company that develops GPS (global positioning system) and similar products for consumer markets, has lately been caught off guard by a competitor's new product that makes innovative use of satellite imagery.
When TerraCog pursues development of a competing product, dubbed Aerial, the projected prices threaten to scuttle the project. The key unit managers collect in a pair of contentious assemblies that feature rage, blame, and bewilderment, but produce no successful decision. At the ending of the case it falls to Emma Richardson, a newly-promoted executive vice-president, to drive the group toward a go/no-go decision.TerraCog Global Positioning Systems Conflict and Communication on Project Aerial Case Solution
PUBLICATION DATE: April 11, 2008 PRODUCT #: 213P01-HCB-POR
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
