With a nearly forty-year history as a business in China, the Wanxiang Group has browsed through the significantly different political and economic changes in China to succeed as a global leader in the auto parts sector, and to develop into a comprehensive business conglomerate.
Initiating in the year 1994, when it first initiated its functions in America, Wanxiang started to broaden its purpose as a parts supplier into a discerning acquirer of distressed businesses in U.S. While it saw attainment as an stimulating means for growth, company approach at its Hangzhou, China head office additionally included vertical integration with a goal of developing a full on electric car. Were these two targets divergent or complementary: mutually supporting or exclusive?
Wanxiang Group A Chinese Company's Global Strategy, Portuguese Version Case Study Solution
PUBLICATION DATE: February 26, 2008 PRODUCT #: 311P02-PDF-POR
This is just an excerpt. This case is about GLOBAL BUSINESS