Investigates the opportunities and threats to Unilever's international company in 1978 based on the commercial and political challenges confronted by Hindustan Lever in India, Lever Brothers in the United States, three of its subsidiaries, and United Africa Company in West Africa.
Ken Durham and Unilever as a ‘Multi-Local Multinational’, Portuguese Version Case Study Solution
Direction faced several issues: criticism of multinational companies, antitrust laws, expropriations, and rising competition from international and local rivals. Focuses on developing a new international strategy for an organization that placed a premium on local autonomy and a consensual management style.
PUBLICATION DATE: August 31, 2007 PRODUCT #: 813P05-HCB-POR
This is just an excerpt. This case is about STRATEGY & EXECUTION
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