Internal or contractual production of exceptionally creative products demands managers to evaluate doubtful productivity and both unobservable attempt, leading to lack of cost control. Likewise, in procuring creative products in the market, managers confront the unavoidable winner's curse risk.
Organizational Dimensions of Creativity Motion Picture Production Case Study Solution
Since this risk is, to a large extent, independent of the creative nature of the merchandise, the higher the content that is creative, the higher the relative risks associated with contractual or internal generation. Thus, internal/contractual production of creative goods will have a tendency to be less prevalent the higher the content that is creative connected with its production. The development of the U.S. film industry in the mid-20th century provides examples and implications for managing tremendously creative actions and enterprises.
PUBLICATION DATE: November 01, 2007 PRODUCT #: CMR388-PDF-ENG
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