Allston: Brand vs. Architecture, Chinese Version Harvard Case Solution & Analysis

Color cases should be printed in color to optimize their effectiveness. Harvard President Lawrence Summers had presided over the final interviews of world renowned architects being contemplated for the science complex planned for Harvard's increased campus in Allston.

The selection procedure had absorbed nine months in 2005 and amplified the long standing argument about Harvard architecture. How will the new complex that is proposed be received be students, faculty, alumni, neighbors, and the public?

PUBLICATION DATE: November 08, 2007 PRODUCT #: 213C13-HCC-CHI

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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