China's rapid economic development since the late 1990s makes it one of the most appealing positions for international investors. Almost every big multinational brewery looking to improve sales away from the comparatively saturated markets in the developed nations has been tempted by Te Chinese beer business. At this type of time that was contextual, Anheuser Busch and SABMiller, the world's top two breweries, demanded in a furious acquisition warfare for the Chinese fourth-biggest brewery and the dominant brewery in the Northeastern area, Harbin Brewery.
At exactly the same time Tsingtao, the China's largest brewer, is reorganizing its company after several years of growth through acquisition. Can without loosing ground in the rapidly growing Chinese beer market the business optimize its portfolio of brands and combine?
PUBLICATION DATE: November 06, 2007 PRODUCT #: HKU690-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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