Paul Maritz took control of VMware in the month of July 2008, just as the business confronted a competitive environment that was radically new. Since its foundation in 1998, VMware had been the top provider of virtualization software. It faced the type of hazard that every software company dreaded most: the world's biggest software manufacturer, Microsoft, was taking direct aim at its core marketplace.
Did a similar fate expect VMware? Maritz moved fast and boldly to react to the Microsoft threat - by decisive to offer a description of VMware's own virtualization platform product for free. But he still had to discover whether VMware's entire strategy was the appropriate one. Eventually, the case offers a description and analysis of several tactical choices available to VMware.
VMware, Inc., 2008 Case Study Solution
PUBLICATION DATE: September 18, 2008 PRODUCT #: 709435-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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