Describes a set of critical tactical decisions dealing with the scientific founder and CEO of a talented, Early stage bio-pharmaceuticals company. Should the company establish a planned alliance with a pharmaceutical business? Should it generate a nutraceuticals business in equivalent to its effort to develop anti-aging therapeutics? And, should it in-permit a second drug development candidate?
Sirtris Pharmaceuticals Living Healthier, Longer case study solution
PUBLICATION DATE: March 20, 2008 PRODUCT #: 808112-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP