Describes the actions of beer on the assumption of leadership Ogilvy & Mather Worldwide, the sixth-largest advertising agency, in a period of rapid change in industrial and organizational crisis. Focuses on Beers, first Director General of the outsider, and is engaged in the senior team in the development of vision. Chronicles closely debate among policy-makers trying to reconcile the creative, strategic and global versus local priorities. Sixteen months later, consistent with the vision, Beers faces a number of implementation problems. Turnaround has begun, but the organizational structures and systems are not yet aligned with the new direction of the company. Concludes as Beers must decide how best to work with its senior team to achieve alignment in 1994. "Hide
by Herminia Ibarra, Nicole Sackley Source: HBS Premier Case Collection 18 pages. Publication Date: January 26, 1995. Prod. #: 495031-PDF-ENG
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