ViniBrasil small wine company in Brazil, created by top Portuguese wine company, Dao Sul. ViniBrasil vines in their new environment (close to the equator), using innovative management techniques, such as controlled irrigation and year-round harvest. Wines ViniBrasil 'Rio Sol ยป, which won several awards, sold mainly in Brazil, where the per capita consumption of wine per capita is low and there is strong competition from cheap imports. Dao-Sul have to decide how to expand the Brazilian market, and if there is potential for a new international Brazilian wine. "Hide
by David E. Bell, Marcos Fava Neves, Tom Luciano e Castro, Mary Shelman Source: Harvard Business School 23 pages. Publication Date: December 11, 2008. Prod. #: 509003-PDF-ENG
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