In late 2002, beverage maker Cadbury Schweppes and international confectionery needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum firm which had been put up on the market by pharmaceutical giant Pfizer. Analyzing the selection from a tactical standpoint, the (A) case provides brief history of both businesses; follows the global confectionery industry, focusing particularly on chocolate and gum; and details the analysis of the amalgamation choice.
The (B) case explore the specific identified synergies in depth and provides the opportunity to judge their viability. The (D) and (C) cases conclude the storyline and update the case with issues facing the global confectionery leader in 2008.
PUBLICATION DATE: March 07, 2008 PRODUCT #: 708S47-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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