This case is accessible in only hard copy arrangement (HBP does not have digital allocation rights to the content). Because of this, a digital Teacher Copy of the case is not accessible through this web site. An upgraded "Four Products" case. This 2008 version contains: chopped peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to evaluate the drivers of new product adoption.
In particular, one of the essential tasks in the promotion of new inventions in calling demand and rates of diffusion for those products. And while one can theorize on the scope and speed of diffusion for any given product, it is helpful to compare and contrast diffusion across products. Doing so enables one to focus on product characteristics or the drivers that influence product diffusion, making one product a star and another a dog. Specifically, looking across products enables one to pick up on things that get lost in discussing an individual product.
PUBLICATION DATE: April 14, 2008 PRODUCT #: 508103-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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