Founded in 1934, Muzak pioneered the business of background music. Equipped with a vast music library and propriety technology, over the ensuing decades the Muzak franchise organization grown geographically. By the late 1990s, despite a history of innovation Muzak had low employee morale and anemic financials. He assembled a new management team when new CEO Bill Boyd took the helm in 1997.
Kenny Kahn at Muzak (A) Case Study Solution
The new VP of Advertising, Kenny Kahn, worked with design firm Pentagram to re brand the business, not merely for customers but to start organizational change.
PUBLICATION DATE: May 12, 2008 PRODUCT #: 408057-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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