Jessica Pierce along with Ashley Mound have urbanized a pioneering product for an entrepreneurship class assignment to be offered to potential investors. They now need to establish 1) which target markets have the most possible, 2) which allocation channels to use and 3) a sales volume approximation.
The purpose of the case will be to instruct students the best way to use secondary research resources from a normal library to study the nature of the market for a fresh product.
This case is proper for marketing research classes or introductory business, entrepreneurship, business planning, introductory marketing. It may also be used as an evaluation tool.
The Piercer Case Study Solution
PUBLICATION DATE: August 22, 2008 PRODUCT #: 908M57-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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