A positive standing is arguably the most valuable 'intangible asset' that a firm can possess. The writers describe how standings form within different stakeholder categories and why individual stakeholders within a group may not have identical approaches toward a company, despite the fact that they have the same sorts of interests in it.
They describe four important classes of 'sign' that businesses need to consider in order to improve their reputation, including credibility; individuated information processing; categorical clues; and reputational stickiness.
The Challenges of Reputation Formation case study solution
PUBLICATION DATE: September 01, 2008 PRODUCT #: ROT074-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Governance and Talent Management in a Professional Services Firm
The Bottom-line Benefits of Ethics Code Commitment
Lessons from Pharmaceutical Product Litigation: Merck and the Vioxx Withdrawal Cona & McDarby vs. Merck Video Supplement
ATH MicroTechnologies: Making the Numbers
Critical Competitive Strategy Issues Every Entrepreneur Should Consider Before Going into Business
From Plague to Paradigm: Designing Sustainable Retail Environments
Personal Selling and Sales Management
Reputation in Online Auctions: The Market for Trust
Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)
The Online Economy–Strategy and Entrepreneurship Course Architecture Note
