Google had become that popularity corkscrew through its applications and an extraordinarily popular site due to the efficiency of its search engine. The secret to the financial success of Goolge was placing advertisements tailored to the investigative queries of each user. Google's objective was "to arrange the world's information and make it generally accessible," and it's strategy had three mechanism: search, advertising, and applications.
An expanding set of marketplace challenges accompanied Google's success and growth. Challenges came from all regions: challengers, companies of complementary products, content companies, Non-Governmental Organizations (NGOs), and public. This case explore Goolge's nonmarket challenge, including privacy problems in both European Union and the United States, the spectrum auction, intellectual property, corporate social responsibility, and Google's business practices in China.
The Nonmarket Environment of Google Case Study Solution
PUBLICATION DATE: July 24, 2008 PRODUCT #: P55-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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