Post-Apartheid South Africa has been distinguished by high amounts of offense, but also by continual increases in the income levels of the formerly destitute black community. Cash is the chosen method of payment for innovative entrants into an economy, but it is also an enticing target for criminals. Deposita has captured the business opportunity presented by this tension, and developed an automated banking machine, basically an "ATM in reverse." When businesses feed their cash into the machine on their premises, advice about the deposit is relayed to the Deposita database via a mobile network.
With the awareness that Deposita propose a cash management system that not only eliminate the time, cost and inaccuracy of manual cash counting, but also provides business distant visibility into the movement of currency, interest in Deposita grew speedily, both within South Africa and worldwide. The case scenario accentuates the systemic nature of innovation, technology-enabled innovation at the base of the pyramid, hyper-mediation, and the tension between merchandise and geographic expansion as the owners of Deposita redirect their tactical focus to the whole cash value chain in South Africa or to international markets or both.
PUBLICATION DATE: October 23, 2008 PRODUCT #: 908M72-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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