In July 2008, the cofounders of TripIt, a free online travel organizer that aggregated voyagers' bookings from many top travel Websites, had recently procured $5.1 million in new funding. While the co founders considered that their company offered travelers a unique service, they felt growing pressure from investors to reveal that sales could grow and reach profitability.
TripIt desired not only to grow its user base but also create more traveler itineraries, which was crucial to getting advertisements earnings from travel suppliers and intermediaries, to be prosperous. The on-line travel business was a hyper active industry and while TripIt was breaking new ground, the threat of competitors was very real.
TripIt The Traveler's Agent Case Study Solution
PUBLICATION DATE: October 22, 2008 PRODUCT #: 809059-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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