The growing globalization of several industries has led several U.S. based firms to start facilities abroad. In the procedure, researchers have counseled U.S. companies to embrace many local customs and policies to increase their odds of success in these new locations.
During this same time period, many foreign-owned firms have moved into the United States and either purchased existing facilities or started new operations. The goal of this case is to explore how a non-American company (Toivonen) has adjusted to the U.S. surroundings. It assess the role of the parent company culture in the day-to-day operation of the American subsidiary organization.
PUBLICATION DATE: November 01, 2008 PRODUCT #: 809704-VID-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP