This case discusses the notions of broadband and its adoption in developing and developed nations around the globe, particularly in Indonesia. The telecom sector in Indonesia had under-developed infrastructure, and been ruled by two monopolies, PT Telkom and PT Indosat ("Indosat"), for several decades until the September of year 2000, when the authorities opened up the sector to opposition. The market has afterward become highly aggressive. This case highlights the strategy proposed by Indosat to thrive in this market, with broadband penetration being identified as among the primary revenue- growth and generating regions for 2008.
This case can be used to comprehend the planned strategy to boost broadband, particularly wireless in Indonesia of Indosat. Additionally, it may be used to discuss the general issues that emerge in providing telecom services in a developing country, particularly where an once government-owned monopoly player confronts an increasingly competitive marketplace. The case provide students an prospect to discuss the best method to implement the proposed strategy of the firm, given the constraint imposed by the external regulatory, political and economic surroundings and its competitive advantages.
PUBLICATION DATE: October 01, 2008 PRODUCT #: HKU784-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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